안집 7525

The Distance Between Us

What to keep and what to let go — this was both the core question and the greatest challenge of the project. Many things that appeared to have little value to outside eyes held deep meaning for the family. This was, in part, a distance that came from the simple fact that the memories of this house had never been inscribed in our senses. To close that gap, we interviewed the family members who carried those memories with them.

Imperfect

The brand design for this space began with a faded architectural blueprint from 1975. Unlike today’s fully digitized design environments, a blueprint from fifty years ago was a physical record—a time when every single line and character was carefully drawn and lettered by a human hand. Reaching us across half a century, this document presented a unique challenge: rather than pursuing a flawless, sleek aesthetic, it pushed us toward a design that embraces the imperfect yet deeply human charm of the handmade.

Trace by trace, we recreated the hand-lettered calligraphy found on the blueprint to develop the brand's logotype. The distinctive curves and tactile strokes discovered through this process deeply inspired the collaborating architect, ultimately weaving their way into the very fabric of the space as an architectural language. Furthermore, instead of using cold photography, we collaborated with an illustrator to capture the patterns and forms of the vintage household artifacts left inside the home through a warm, artistic gaze. Inheriting the warmth of the hand, these graphic assets have been thoughtfully integrated across various brand applications, quietly narrating the history of Anjip.

Where Comfort Grows

"Anjip" a name once affectionately used by the family to refer to the inner quarters of their home, now embraces a broader meaning. Redefined through the Hanja characters ‘An’ (安 - Comfort/Peace) and ‘Jip’ (集 - Gathering), it aspires to be an open space where anyone can find comfort and connection.

At the heart of this transformation lies the keyword ‘Comfort.’ Moving beyond mere physical relaxation, we return to its etymological roots—Com (together) and Fort (strength)—embracing it as an experience of solidarity, where we find strength together and share life’s burdens. This naturally led us to a fundamental question: "What is the true nature of Busan’s comfort?" And so, our journey to define it began.

A sanctuary where the winds and sea of Busan, along with the emotions and rhythms of its people, are deeply ingrained. Anjip lives and breathes as an 'ancient future' and a 'new past'—evolving beyond a mere physical structure into a communal home where we uplift one another. We hope you will fully experience Anjip within the gentle glances and touches exchanged here, and through the warm breath of this city.

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